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A delicious and rich cake with a flavorful crust and creamy batter on top that is butter-y and addicting! Neiman Marcus Cake is the perfect dessert for any occasion.

We love easy and delicious cakes like this one! Other favorites include our easy chocolate cake, and white Texas sheet cake.

Neiman Marcus cake on a white plate

Why is it called Neiman Marcus Cake?

To be honest, no one really knows why. To some, they are called Texas Gold Bars or even Gooey Butter Cake. We do have gooey butter cake on our site, and although similar, Neiman Marcus cake is different.

Today’s cake has pecans, coconut and a more cake-y/bar bottom layer (hence why it’s also sometimes called “Neiman Marcus Bars). Fortunately, it is DELICIOUS and just as tasty as our gooey butter cake.

If you’re looking to make a rich and decadent dessert that is simple – this is the one to try! But don’t say we didn’t warn you that it’s ADDICTING!

Neiman Marcus cake crust ingredients

How to Make Neiman Marcus Cake?

This yummy cake is really quite simple!

CRUST. Begin making the crust by mixing the yellow cake mix, softened butter, chopped pecans, coconut and eggs in a large bowl. Pour it into a greased 9×13 pan and spread evenly.

BATTER. Mix the powdered sugar, cream cheese egg and vanilla with a hand mixer. Pour this over the crust.

BAKE. Bake at 350 for 35-40 minutes (or until the top is a little browned). Let cool completely before serving.

How to make Neiman Marcus Cake

Recipe FAQ

Can I use other flavors of cake mix? This recipe is for the classic Neiman Marcus cake using yellow cake mix. However, you can easily change it up and use any flavor of cake mix. Chocolate cake, red velvet, and carrot cake are all great choices. 

How to Store? Because of the cream cheese layer these bars will need to be covered and stored in the fridge. They should last for up to a week. 

You can also FREEZE this recipe. Wrap each slice with plastic wrap and store them together in an airtight freezer safe container. Label and freeze for up to 3 months.

Neiman Marcus Cake recipe on a white plate

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4.96 from 25 votes

Neiman Marcus Cake Recipe

By: Lil’ Luna
Neiman Marcus Cake – if you’ve ever had this before, you know how INCREDIBLE the pecan and coconut crust is, with a gooey cream cheese batter layer on top! AMAZING!!
Servings: 12
Prep: 7 minutes
Cook: 35 minutes
Total: 42 minutes

Ingredients 

Crust

  • 1 box yellow cake mix
  • 1/2 c butter softened
  • 1 cup pecans chopped
  • 1 cup coconut flakes
  • 3 eggs

Batter

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Instructions 

  • Mix crust ingredients and spread out into in a 9×13 sprayed dish.
  • Whip together all other ingredients. Pour batter over crust and bake at 350 for 35 minutes. Top should begin to brown a little.

Nutrition

Calories: 485kcal, Carbohydrates: 74g, Protein: 5g, Fat: 19g, Saturated Fat: 9g, Cholesterol: 75mg, Sodium: 399mg, Potassium: 138mg, Fiber: 2g, Sugar: 54g, Vitamin A: 340IU, Vitamin C: 0.2mg, Calcium: 125mg, Iron: 1.7mg

Nutrition information is automatically calculated, so should only be used as an approximation.

Additional Info

Course: Dessert
Cuisine: American
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Share it with us on Instagram using the hashtag #lilluna, so we can see what you’re creating in the kitchen!

About Kristyn

My name is Kristyn and I’m the mom of SIX stinkin’ cute kids and the wife to my smokin’ hot hubby, Lo. My mom’s maiden name is Luna, and I’m one of the many crafty “Lil’ Lunas” in the fam. On this site I like to share all things creative - from recipes to home decor to gifts and home decor ideas. Welcome!

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Recipe Rating




27 Comments

  1. Despo Baltoumas says:

    5 stars
    Dear Kristyn, This cake is Amazing. never had anything like it. it comes together so quickly. Can’t wait for morning to have some with my coffee. It is pretty and smells heavenly. Many Thanks for the recipe.

    1. Kristyn Merkley says:

      You are so welcome! Thank you for letting me know! The smell is the best!

      1. Kim says:

        Hi Kristyn! I made this cake last night and it was so delicious! Rich and buttery, and I love the coconut & pecans. A couple questions…do you press down on the crust before adding the batter on top or leave it “loose”? I wasn’t sure, so I just lightly pressed on it with a spatula. Also, my batter was smooth but not runny, so I had to drop big dollops of it on top of the crust and spread it out very carefully with a spatula. Should I be softening my cream cheese even more in the microwave? It was softened, but not enough to produce a runny batter.

  2. Jeany says:

    Why did My crust Came out soft and not crusty?

    1. Kristyn Merkley says:

      I wish I knew? Did you change anything with the recipe?

  3. Natalie says:

    5 stars
    You are right, this cake is amazing!! Love the coconut & the cream cheese layer is my favorite!

  4. Sabrina says:

    5 stars
    what a fun cake, thank you had never heard of it or seen this kind of cake before, so thank you!

  5. Ana MariA says:

    5 stars
    Can’t wait to make this! Never had it before but it looks amazing!

  6. Valerie says:

    What is recipe for the icing?

    1. Kristyn Merkley says:

      It’s the batter ingredients 🙂 That is what’s on top. Hope you like it, as much as we do!

  7. Genalyn says:

    How much is a cube if butter?

    1. Kristyn Merkley says:

      A cube is 1/2 cup or 8 ounces 🙂

  8. Marjorie Palm says:

    Your recipes are wonderful. I especially like the picture of the finished product.

    1. Lil' Luna says:

      Thanks so much!! I hope you’ll give this one a try 🙂

  9. Karin B says:

    Are the coconut flakes sweetened?

    1. Lil' Luna says:

      Yes 🙂 Let me know what you think. Thanks so much!!

  10. Nancy says:

    The Neiman Marcus cake looks good! What do you mean by…. A cube of butter?

    1. Lil' Luna says:

      It is so good!! I just mean one stick of butter which is 1/2 cup. Hope you give it a try 🙂 Thanks so much for stopping by!!