Neiman Marcus Cake

A delicious and rich cake with a flavorful crust and creamy batter on top that is butter-y and addicting! Neiman Marcus Cake is the perfect dessert for any occasion.

We love easy and delicious cakes like this one! Other favorites include our easy chocolate cake, and white Texas sheet cake.

Neiman Marcus cake on a white plate

Why is it called Neiman Marcus Cake?

To be honest, no one really knows why. To some, they are called Texas Gold Bars or even Gooey Butter Cake. We do have gooey butter cake on our site, and although similar, Neiman Marcus cake is different.

Today’s cake has pecans, coconut and a more cake-y/bar bottom layer (hence why it’s also sometimes called “Neiman Marcus Bars). Fortunately, it is DELICIOUS and just as tasty as our gooey butter cake.

If you’re looking to make a rich and decadent dessert that is simple – this is the one to try! But don’t say we didn’t warn you that it’s ADDICTING!

Neiman Marcus cake crust ingredients

How to Make Neiman Marcus Cake?

This yummy cake is really quite simple!

CRUST. Begin making the crust by mixing the yellow cake mix, softened butter, chopped pecans, coconut and eggs in a large bowl. Pour it into a greased 9×13 pan and spread evenly.

BATTER. Mix the powdered sugar, cream cheese egg and vanilla with a hand mixer. Pour this over the crust.

BAKE. Bake at 350 for 35-40 minutes (or until the top is a little browned). Let cool completely before serving.

How to make Neiman Marcus Cake

Recipe FAQ

Can I use other flavors of cake mix? This recipe is for the classic Neiman Marcus cake using yellow cake mix. However, you can easily change it up and use any flavor of cake mix. Chocolate cake, red velvet, and carrot cake are all great choices. 

How to Store? Because of the cream cheese layer these bars will need to be covered and stored in the fridge. They should last for up to a week. 

You can also FREEZE this recipe. Wrap each slice with plastic wrap and store them together in an airtight freezer safe container. Label and freeze for up to 3 months.

Neiman Marcus Cake recipe on a white plate

For more cakes, check out:

Neiman Marcus Cake Recipe

5 from 4 votes
Neiman Marcus Cake - if you've ever had this before, you know how INCREDIBLE the pecan and coconut crust is, with a gooey cream cheese batter layer on top! AMAZING!!
Course Dessert
Cuisine American
Prep Time 7 minutes
Cook Time 35 minutes
Total Time 42 minutes
Servings 12
Calories 485 kcal
Author Lil' Luna



  • 1 box yellow cake mix
  • 1/2 c butter softened
  • 1 cup pecans chopped
  • 1 cup coconut flakes
  • 3 eggs


  • 3 1/2 cups powdered sugar
  • 8 oz cream cheese softened
  • 1 egg
  • 1 tsp vanilla


  • Mix crust ingredients and spread out into in a 9x13 sprayed dish.
  • Whip together all other ingredients. Pour batter over crust and bake at 350 for 35 minutes. Top should begin to brown a little.

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About the Author

Kristyn Merkley

My name is Kristyn and I’m the mom of SIX stinkin’ cute kids and the wife to my smokin’ hot hubby, Lo. My mom’s maiden name is Luna, and I’m one of the many crafty “Lil’ Lunas” in the fam. On this site I like to share all things creative - from recipes to home decor to gifts and home decor ideas. Welcome!

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Recipe Rating


    1. It is so good!! I just mean one stick of butter which is 1/2 cup. Hope you give it a try 🙂 Thanks so much for stopping by!!

  1. 5 stars
    You are right, this cake is amazing!! Love the coconut & the cream cheese layer is my favorite!

  2. 5 stars
    Dear Kristyn, This cake is Amazing. never had anything like it. it comes together so quickly. Can’t wait for morning to have some with my coffee. It is pretty and smells heavenly. Many Thanks for the recipe.

  3. The worst cake I have ever made! Super sticky around edge, dense and super gooey in the middle, and way too sweet. Disaster trying to cut it up! Threw it in the trash!

    1. Sorry to hear you didn’t enjoy the cake. Thanks for the feedback and for giving the recipe a try!