This post may contain affiliate links. Please read our disclosure policy.

A delicious and rich cake with a flavorful crust and creamy batter on top that is butter-y and addicting! Neiman Marcus Cake is the perfect dessert for any occasion.

We love easy and delicious cakes like this one! Other favorites include our easy chocolate cake, and white Texas sheet cake.

Neiman Marcus cake on a white plate

Why is it called Neiman Marcus Cake?

To be honest, no one really knows why. To some, they are called Texas Gold Bars or even Gooey Butter Cake. We do have gooey butter cake on our site, and although similar, Neiman Marcus cake is different.

Today’s cake has pecans, coconut and a more cake-y/bar bottom layer (hence why it’s also sometimes called “Neiman Marcus Bars). Fortunately, it is DELICIOUS and just as tasty as our gooey butter cake.

If you’re looking to make a rich and decadent dessert that is simple – this is the one to try! But don’t say we didn’t warn you that it’s ADDICTING!

Neiman Marcus cake crust ingredients

How to Make Neiman Marcus Cake?

This yummy cake is really quite simple!

CRUST. Begin making the crust by mixing the yellow cake mix, softened butter, chopped pecans, coconut and eggs in a large bowl. Pour it into a greased 9×13 pan and spread evenly.

BATTER. Mix the powdered sugar, cream cheese egg and vanilla with a hand mixer. Pour this over the crust.

BAKE. Bake at 350 for 35-40 minutes (or until the top is a little browned). Let cool completely before serving.

How to make Neiman Marcus Cake

Recipe FAQ

Can I use other flavors of cake mix? This recipe is for the classic Neiman Marcus cake using yellow cake mix. However, you can easily change it up and use any flavor of cake mix. Chocolate cake, red velvet, and carrot cake are all great choices. 

How to Store? Because of the cream cheese layer these bars will need to be covered and stored in the fridge. They should last for up to a week. 

You can also FREEZE this recipe. Wrap each slice with plastic wrap and store them together in an airtight freezer safe container. Label and freeze for up to 3 months.

Neiman Marcus Cake recipe on a white plate

For more cakes, check out:

Save This Recipe!
Just enter your email and get it sent to your inbox! Plus you’ll get new recipes from us every week!
4.96 from 25 votes

Neiman Marcus Cake Recipe

By: Lil’ Luna
Neiman Marcus Cake – if you’ve ever had this before, you know how INCREDIBLE the pecan and coconut crust is, with a gooey cream cheese batter layer on top! AMAZING!!
Servings: 12
Prep: 7 minutes
Cook: 35 minutes
Total: 42 minutes



  • 1 box yellow cake mix
  • 1/2 c butter softened
  • 1 cup pecans chopped
  • 1 cup coconut flakes
  • 3 eggs


Save This Recipe!
Just enter your email and get it sent to your inbox! Plus you’ll get new recipes from us every week!


  • Preheat oven to 350 degrees. Lightly grease a 9×13 dish and set aside.
  • In a medium bowl, beat together cake mix, softened butter, chopped pecans, coconut flakes and eggs. Once combined well, pour into prepared dish and spread to cover the bottom of the pan.
  • In another bowl, beat together the powdered sugar, cream cheese, egg, and vanilla. Once combined, pour over the crust and bake for 24-26 minutes or until the top has begun to brown.



Calories: 485kcal, Carbohydrates: 74g, Protein: 5g, Fat: 19g, Saturated Fat: 9g, Cholesterol: 75mg, Sodium: 399mg, Potassium: 138mg, Fiber: 2g, Sugar: 54g, Vitamin A: 340IU, Vitamin C: 0.2mg, Calcium: 125mg, Iron: 1.7mg

Nutrition information is automatically calculated, so should only be used as an approximation.

Additional Info

Course: Dessert
Cuisine: American
Making this recipe? Tag us!
Share it with us on Instagram using the hashtag #lilluna, so we can see what you’re creating in the kitchen!

About Kristyn

My name is Kristyn and I’m the mom of SIX stinkin’ cute kids and the wife to my smokin’ hot hubby, Lo. My mom’s maiden name is Luna, and I’m one of the many crafty “Lil’ Lunas” in the fam. On this site I like to share all things creative - from recipes to home decor to gifts and home decor ideas. Welcome!

So Easy & So Yummy

Get my cookbook!

My new cookbook is the ultimate resource for feeding your friends and family with 200+ simple recipes including videos, tips & more!

4.96 from 25 votes (18 ratings without comment)

Leave a comment

Your email address will not be published. Required fields are marked *

Recipe Rating


  1. Candi Heap says:

    Can you make this cake a day ahead of serving it?

    1. Lil'Luna Team says:

      Yes you could!

  2. Leneigh Farina Purtell says:

    This is NOT the traditional Neiman Marcus Cake. This includes coconut and nuts, neither of which is in the traditional cake sold at Neiman Marcus stores.

  3. Tonya P. Parker says:

    5 stars
    Neiman Marcus cake, the best. I use to make it along time ago. Forgot about it till I seen your recipe. It brought back a lot of memories. My family loved it than and it’s going to be a surprise tonight. Thank you

  4. T. says:

    4 stars
    top of cake soggy and bottom of cake really dry but tastes good used carrot cake mix.

    1. Lil'Luna Team says:

      Thanks for the feedback and for giving the recipe a try!

  5. Charlotte says:

    The Neiman Marcus cake is way too sweet for our house. I expected more crust and less filling. It was just the opposite.

  6. Carole King says:

    5 stars
    My husbands ALL time favorite!!

    1. Lil'Luna Team says:

      So happy to hear that!!

  7. Skippy says:

    The worst cake I have ever made! Super sticky around edge, dense and super gooey in the middle, and way too sweet. Disaster trying to cut it up! Threw it in the trash!

    1. Lil'Luna Team says:

      Sorry to hear you didn’t enjoy the cake. Thanks for the feedback and for giving the recipe a try!